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Challenging Homophobia Together: promotional campaign

Client:

• LGBT Youth Scotland

Brief:

Leading a cross-departmental group from the client organisation, create a strategy for a themed campaign, drawn from existing research and current/forthcoming projects.

McVicar Marketing:

• Initiated, defined and qualified the theme for the campaign

• Led a cross-departmental steering group

• Generated proposals for, and led the creative process thereafter, to arrive at a shoutline message for the themed campaign, which was consulted upon with key stakeholders

• Briefed a graphic designer to create a logo which would unify all elements of the theme campaign

• Briefed a graphic designer to create promotional materials to introduce the campaign

Results: 

• Consulted with group and key stakeholders to decide upon shoutline message: Challenging Homophobia Together

• Managed design process, with the designer conceiving of and delivering a logo (see below) and promotional materials

• As part of steering group, worked on the Challenging Homophobia Together LGBT Youth Scotland Schools Conference 2009 (click here for more information)

• Created a 12 month strategy for the campaign

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Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.