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Dumfries and Galloway Community Volunteers: promotional campaign

Clients:

• Dumfries & Galloway Council (Community Learning & Development, Nithsdale)
• Dumfries & Galloway LGBT Centre
• LGBT Youth Scotland
• Relationships Scotland

Brief:

“We are looking for a creative and ambitious individual or agency to deliver on our behalf an engaging and far reaching volunteer recruitment campaign targeting adults in the Nithsdale area of Dumfries and Galloway.”

Results:

• All deadlines met, with project saving on budget

• Managed and led the design process, including the creation of a brand and promotional materials

• Created a temporary ‘holding’ website page (www.dgcommunityvolunteers.co.uk)

• Designed and delivered two volunteer recruitment events during December 2009, in Sanquhar and Dumfries

• Promotional campaign utilised:

Social media networking: Facebook, Twitter, Myspace and Bebo

Advertising: Facebook and West Sound Radio
select the following link to hear the advert: Dumfries and Galloway Community Volunteers Radio Advert


• Media Coverage:

West Sound Radio
select the following link to hear the West Sound Radio interview: Inga McVicar interviewed on Westsound Radio on behalf of Dumfries and Galloway Community Volunteers

BBC Radio Scotland: interview

Dumfries and Galloway Standard: features prior to and post launch

D&G Life Magazine feature

Campaign reached over 233,764 individuals throughout the Dumfries and Galloway region

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McVicar Walden: photography, marketing and writers' services supplied through Amicus Photography, McVicar Marketing and Expert Report. Based near Castle Douglas, Dumfries and Galloway.