Click here for more information about the images in the TV and picture frames.

Click here to join McVicar Marketing's email newsletter
Loading



“Inga is a highly perceptive, intelligent and imaginative commentator
who writes as clearly as she thinks.

I approached her because
of her experience of, and feel for,
the book market ...

I recommend her unhesitatingly.”

Michael Tobert, author

You are here: Home > Portfolio > Expert Reader Report

Expert Reader Report

Inga McVicar, of McVicar Marketing, has over 13 years' experience of book retail and publishing.

Please click here to view more information about Inga's career at Waterstone's Head Office.

Please click here to view more information about Inga's career at Canongate Books Ltd.






Utilising Inga's unique experience of the book industry, McVicar Marketing offers a specialist Expert Reader Report service for:

Authors

both as a report before a book is submitted to an editor, literary agent or publisher; and also as a key part of such a submission


Literary agents and Publishers

who need further opinion as to the viability of a submission


McVicar Marketing’s Expert Reader Report includes:

  • Considered professional reaction to the style, plot, characterisation, topic (etc, as relevant)
  • In order to position the book within the market, identification of comparative titles which have already been published to critical acclaim and/or market success
  • Details of the potential readership
  • The Unique Sales Points of the book, which is then also broken down into USPs for pitching the book to booksellers and other sales outlets
  • Publishing strategy recommendations, including publishing date, format and price
  • Consumer sales and marketing strategy recommendations

Select this link to visit www.expertreaderreport.co.uk for more information.

 
Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.

© McVicar Marketing 2009. All rights reserved.