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You are here: Home > Portfolio > LGBT Youth Scotland: Rebranding and Brand Management

LGBT Youth Scotland: Rebranding and Brand Management

Client:

• LGBT Youth Scotland

Brief:

• Implement the new brand, ensuring consistency and full compliance for all internal and external communications

Result:

• Created 'Brand Bible' to instruct internal use of the brand, and to inform designers working with the brand

• Sold-in the brand, and explained the Brand Bible's instructions to internal team through meetings, training and promotional e-shots

• Achieved full brand compliance, including extending this brand to other logo elements and additional logos within the 'brand' family

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Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.