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LGBT Youth Scotland: Rebranding and Brand Management
Client:
- LGBT Youth Scotland
Brief:
- Implement the new brand, ensuring consistency and full compliance for all internal and external communications
Result:
- Created 'Brand Bible' to instruct internal use of the brand, and to inform designers working with the brand
- Sold-in the brand, and explained the Brand Bible's instructions to internal team through meetings, training and promotional e-shots
- Achieved full brand compliance, including extending this brand to other logo elements and additional logos within the 'brand' family
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McVicar Walden: photography, marketing and writers' services supplied through Amicus Photography, McVicar Marketing and Expert Report. Based near Castle Douglas, Dumfries and Galloway.