Function as LGBT Youth Scotland’s Marketing and Communication Associate, in place of an internal marketing and communications department (March 2007 to December 2008)
Remit included:
Attending key strategic meetings in order to facilitate and direct all marketing and external communications
Providing support, advice and marketing services for individual team members projects and campaigns
Upskilling team members with marketing skills and tools
Driving the finalising of the revamp website (www.lgbtyouth.org.uk), including liaising with the website developer, and training staff team members to edit and further develop
Functioning as the key media spokesperson, and support staff team members in media interviews (as necessary)
Creating an organisational Marketing Strategy
Below is a selection of projects (etc) for which McVicar Marketing provided LGBT Youth Scotland marketing consultancy services.
Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.