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LGBT Youth Scotland: consultancy

Client:

LGBT Youth Scotland

Brief:

Function as LGBT Youth Scotland’s Marketing and Communication Associate, in place of an internal marketing and communications department (March 2007 to December 2008)

Remit included:

• Attending key strategic meetings in order to facilitate and direct all marketing and external communications

• Providing support, advice and marketing services for individual team members projects and campaigns

• Upskilling team members with marketing skills and tools

• Driving the finalising of the revamp website (www.lgbtyouth.org.uk), including liaising with the website developer, and training staff team members to edit and further develop

• Functioning as the key media spokesperson, and support staff team members in media interviews (as necessary)

• Creating an organisational Marketing Strategy

Below is a selection of projects (etc) for which McVicar Marketing provided LGBT Youth Scotland marketing consultancy services.

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Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.