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You are here: Home > Portfolio > Luath Press Ltd: consultancy

Luath Press Ltd: consultancy

Client:

Luath Press Ltd

Brief:

On an ad hoc basis, lead sales meetings with key industry buyers (including WH Smith Travel, Waterstone’s and Borders)

Provide a weekly marketing consultancy service to the Director and marketing department

Input and advise on individual book titles, including:

• Jacket design
• Sales strategy
• Marketing strategy
• Publicity strategy

Result:

As with all consultation projects, the results were spread across a wide spectrum, and some were also of an intangible nature.

Those that can be quantified include:

• Over 6 months, sales increased by 20%

• The revamp of basic sales materials, including Advance Information sheets, sales presenters and book proofs: which were commended by sales representatives as tools which assisted in achieving higher sales

• Successfully sold to, and negotiated with, booksellers: from the sale of backlist titles into general stock, to the securing of key promotional slots for frontlist titles

• Assisted staff team members in rationalising and reorganising publishing strategies in order to meet key industry deadlines, ensure quality of information supplied, improve the quality of communications with key buyers

• Advised upon and assisted the development of a regular email newsletter, in order to effectively communicate with key industry buyers, readers and the media

• Developed a working relationship with key industry buyers

Below is a selection of titles for which McVicar Marketing provided Luath Press Ltd with consultancy services.

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Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.