Click here for more information about the images in the TV and picture frames.

Click here to join McVicar Marketing's email newsletter

 

Bookmark this on Delicious 

You are here: Home > Portfolio > No Big Deal: social marketing campaign

No Big Deal: social marketing campaign

Client:

• LGBT Youth Scotland

Brief:

Based on research showing that lesbian, gay, bisexual and transgender young people experience a disproportionately high level of bullying at school due to their sexual orientation, create a social marketing poster campaign which will:

• Facilitate discussions within lessons and school settings

• Provide an alternative point of view to stereotypes of gay and lesbian young people

• Promote positive messages about lesbian, gay, bisexual and transgender young people

• Be part of policies which state that homophobia is not welcome in Scottish schools

• Promote the organisation in order for teachers and students to access further information and support

Result:

This poster campaign sparked debates internally and externally, including ones which took place in classrooms.

As a result, the issue of homophobia was openly discussed, allowing for young people to gain information and support.


This page includes a slideshow powered by Flickr.
If it does not load below, please click here to visit McVicar Marketing’s Flickr page.

---

Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing marketing services for clients throughout the whole of Scotland.