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You are here: Home > Portfolio > The Wave Singer: book promotional campaign

The Wave Singer: book promotional campaign

Client:

• Argyll Publishing

Brief:

The Wave Singer was a debut novel by Edinburgh based author Greg Michaelson.

It had a UK wide potential, requiring a marketing campaign to launch, raise awareness and build sales.

The Wave Singer was published in August 2008, accompanied by the release of a song, of the same title, by Hercules Mandarin.

The brief was to:

• Promote the book to create an excitement within the Book Trade
• Pre-promote the book to consumers

Results

• Conceived and managed the design of a microsite: www.thewavesinger.com
• Website received over 1,300 unique hits per month in the lead up to publication

• Conceived, managed the design and printing of Sales Materials

• Conceived, managed the design and distributed promotional eshots and email signature banners

• Conceived of, managed to design and negotiated an advertisement on www.thebookseller.com

• Utilised social media networking: Facebook, Bebo and Myspace

• Social networking achieved over 800 proactive fans of the book before it was published

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Founded in 2006 by Inga McVicar, McVicar Marketing is based in Dumfries and Galloway, providing services for clients throughout the whole of Scotland.